The recent downturn in the cryptocurrency market has reshaped the financial landscape for many investors—and the Trump family is no exception. During Donald Trump’s second presidential term, their expanding involvement in cryptocurrency significantly influenced the family’s overall wealth. The sharp market crash, which has erased more than $1 trillion in global crypto value, has revealed just how volatile these investments can be, even for high-profile figures with diversified holdings.
According to the Bloomberg Billionaires Index, the Trump family’s wealth fell from $7.7 billion in early September to around $6.7 billion—a decline closely linked to their rapidly growing crypto-related investments. These losses stem from a wide mix of ventures, ranging from memecoins and mining companies to token sales and digital asset purchases through Trump Media & Technology Group.
While the family has long promoted bold investment strategies, the recent crash has exposed the risks that come with leveraging a public brand in the world of digital assets. Below is a clear breakdown of how their crypto-linked assets performed during the downturn.
The TRUMP Memecoin: A Sharp Drop in Value
One of the more visible symbols of the Trump family’s entry into crypto is the TRUMP memecoin, which launched during inauguration weekend and quickly gained traction among supporters and speculators. Since August, however, the token has lost about 25% of its value.
For regular investors, the volatility has been even more painful. Anyone who bought the token near its peak would have seen nearly their entire investment wiped out by this month. The Trump family’s direct involvement in the memecoin is difficult to trace, but blockchain analysis has linked large portions of the circulating supply to wallets associated with the token’s original issuers.
According to the Bloomberg Billionaires Index, roughly 40% of the token supply is attributed to the Trump family through their involvement in World Liberty Financial, the group connected to the token’s creation and distribution. At today’s prices, these holdings are worth approximately $310 million—a decline of around $117 million since August. Despite the drop, an important factor remains: many of their tokens were initially locked and have only recently been unlocked, which means the family’s holdings have actually increased in quantity even if not in value.
Eric Trump’s Stance: Confidence Amid Turbulence
Despite the widespread downturn, Eric Trump has continued to project optimism. Throughout the crash, he has encouraged investors to remain calm, arguing that short-term volatility is normal in the crypto world.
“This is a great buying opportunity,” he told Bloomberg News, expressing strong confidence in both bitcoin’s long-term trajectory and the broader modernization of global finance.
His comments echo a familiar argument among crypto advocates: although bitcoin and other digital assets have experienced several severe crashes since 2009, the market has historically rebounded to new highs. Still, the Trump family’s diverse holdings mean that their exposure goes far beyond simple ownership of tokens.
Trump Media & Technology Group: A Loss of About $800 Million
One of the biggest contributors to the family’s recent wealth decline comes from Trump Media & Technology Group, the parent company of Truth Social. Although the company has never been consistently profitable, it aggressively expanded into cryptocurrency-related investments this year.
These moves proved poorly timed.
The company spent nearly $2 billion acquiring bitcoin and options earlier in the year, accumulating around 11,500 bitcoins at an average price of $115,000 per coin. With bitcoin prices declining sharply, that position is now down about 25%.
Additionally, Trump Media purchased approximately $147 million worth of CRO, a token issued by Crypto.com. That investment has since lost nearly half of its value.
As a result, Donald Trump’s personal stake—held through a trust managed by Donald Trump Jr.—has fallen by around $800 million since September. Trump Media stock recently dropped to near-record lows, further amplifying the decline.
Despite these losses, the company continues to explore crypto opportunities, including a partnership with Crypto.com to develop Truth Predict, a prediction market where users can wager on political and sports events.
World Liberty Financial: Nearly $3 Billion in Book Losses
Perhaps the most significant crypto initiative tied to the Trump family is World Liberty Financial. The project issued its own token, WLFI, which has fallen from 26 cents in early September to around 15 cents today.
At its peak, the family’s holdings of WLFI were valued at nearly $6 billion. That figure has now dropped to about $3.15 billion. These losses, however, are marked as “book losses” because the tokens are locked and not currently tradeable. For this reason, Bloomberg does not include WLFI in its estimate of the Trump family’s real-time wealth.
What makes this venture unique is that the family profits not only from holding the token but also from selling new tokens. Earlier this year, World Liberty Financial sold a portion of WLFI tokens to the publicly traded company Alt5 Sigma Corp. The deal generated $750 million in cash and equity for the Trump-linked entity.
While Alt5’s stock price plummeted by about 75% after the deal, the Trump family still earned substantial returns. Bloomberg estimates they received around 75% of the proceeds from WLFI token sales—amounting to $500 million from the Alt5 transaction alone, and roughly $400 million from previous token sales.
A spokesperson for World Liberty Financial reiterated confidence in blockchain-based financial technology, noting that they see long-term promise in the sector despite short-term market declines.
American Bitcoin Corp: At Least $330 Million Lost
Another major crypto-related venture tied to the family involves American Bitcoin Corp (ABTC), a company created through a complex deal with Hut 8 Corp., a bitcoin mining firm.
Eric Trump owns about 7.5% of ABTC, while Donald Trump Jr. holds a smaller, undisclosed portion. The company reached a share price peak of $9.31 in early September, valuing Eric’s stake at roughly $630 million. Since then, ABTC stock has fallen by more than half, reducing the value of the family’s holdings by over $300 million.
Investors who bought ABTC shares when it began trading have also suffered significantly, losing around 45% of their investment so far.
Conclusion: A High-Risk Strategy with High Stakes
The Trump family’s deep involvement in cryptocurrency has exposed them to the full force of the current market crash. Their investments—from memecoins and mining companies to major bitcoin purchases and token sales—have collectively lost billions in value over the past several months.
Yet, unlike typical investors, the family also profits from issuing tokens, securing equity positions, and generating revenue through crypto-related partnerships. These mechanisms provide financial buffers that ordinary crypto buyers do not have access to.
While the immediate impact of the crash has been severe, the Trump family continues to voice confidence in the long-term future of digital assets. Whether this optimism will pay off depends largely on whether the crypto market recovers—and how soon.
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